Assessing the financial and economic impact of a major urban greening initiative
Quantifying the value of urban transformation.
Trees targeted across the capital
We supported a Royal Commission in evaluating the economic and financial impact of a landmark urban greening initiative — one of the Kingdom’s most ambitious environmental programs — to ensure financial sustainability and alignment with Vision 2030.
The initiative aimed to plant millions of trees across a major capital city — but transforming a desert city into a green metropolis required a financial model that could justify the investment and attract private sector participation.
The capital city is one of the fastest-growing in the world, projected to reach over 15 million residents by 2030. This landmark greening initiative — part of a broader national environmental program — set out to fundamentally transform the urban environment by planting millions of trees, creating new public green spaces, and meaningfully reducing the city’s average temperature.
While the environmental and social benefits were clear, the program’s financial sustainability was less certain. The commission needed a rigorous economic and financial assessment that could articulate the initiative’s value in terms that government decision-makers, treasury officials, and potential private sector partners could understand and act upon.
“Everyone agreed the capital needed to be greener. The question was how to pay for it — and how to prove the economic returns would justify one of the largest urban greening investments in history.”
— Client Senior Advisor
We built a comprehensive economic and financial framework that quantified the initiative’s direct, indirect, and induced impacts across multiple dimensions.
Economic Impact Assessment
Quantified the initiative’s macroeconomic impact including GDP contribution, job creation, property value uplift, health cost reductions, and carbon sequestration benefits using established economic valuation methodologies.
Financial Sustainability Model
Developed a long-term financial model covering capital expenditure, operational costs, revenue streams (including commercial activations, sponsorship, and carbon credits), and funding gap analysis.
Private Sector Strategy
Identified and structured potential private sector revenue opportunities including green bonds, corporate sponsorship frameworks, and commercial activation models within new green spaces.
Vision 2030 Alignment
Mapped the initiative’s outcomes against Vision 2030 KPIs and Quality of Life program targets to strengthen the case for continued government investment and cross-ministry support.
The assessment provided the economic justification for one of the region’s most ambitious urban transformation programs and identified revenue pathways to support long-term financial sustainability.
Trees targeted across the capital
Projected property value uplift in green corridors
New revenue streams identified for sustainability
“Arpus gave us the financial narrative we needed. The assessment transformed an environmental aspiration into an economically compelling investment thesis.”
Director of Strategic PlanningRoyal Commission
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